Wix Stores is a complete built-in eCommerce system for small-to-mid sized shops: no plugins, no servers — sign up and start selling. Here's the full workflow and what it costs.
Six Steps to Launch
- Upgrade your plan: eCommerce requires Core or above;
- Pick a store template: the "Online Store" category in the template library;
- Add products: Dashboard → Store Products — title, images, price, stock and variants (color/size);
- Set up payments: Stripe, PayPal, cards and local methods depending on your market;
- Configure shipping & tax: region-based shipping rules; the Business plan automates tax calculation;
- Test & publish: place a test order yourself — confirm email notifications and stock deduction work.
Core eCommerce Features
Product Management
Physical, digital and service products with variants, low-stock alerts and CSV bulk import.
Marketing Tools
Coupons, flash sales, abandoned-cart recovery emails and loyalty — all built in, no plugins.
Multichannel Selling
Sync products to Facebook and Instagram shops; manage all orders in one dashboard.
Orders & Fulfillment
Order statuses, shipping notifications, tracking numbers and returns — handled in one place.
The Cost Breakdown
| Item | Cost (approx.) | Notes |
|---|---|---|
| Core plan | ~$29/mo (annual) | Entry eCommerce tier, often discounted |
| Domain | Free year 1, ~$15/yr after | Included with the plan for one year |
| Payment processing | ~2.9% + $0.30/order | Charged by the payment provider, similar everywhere |
| Transaction fees | 0% | Wix takes no commission — an edge over some platforms |
Compared with self-hosted setups (server + theme + plugins + maintenance) or platforms that skim a cut of every order, Wix's total cost is usually lower until you're doing several hundred orders a month.
Where Wix eCommerce Ends
Wix suits stores with a few hundred SKUs focused on brand presentation plus retail. If you need wholesale pricing tiers, multi-warehouse inventory or deep ERP integration, look at heavier options — see Wix vs Shopify.