Wix is more than a website builder — it's a full platform for running a business online. Here's what it offers, module by module.
1. The Visual Editor
At the heart of Wix is its WYSIWYG drag-and-drop editor. Text, images, buttons, videos and forms can be placed anywhere on the page. Highlights:
- Free positioning with pixel-level fine-tuning and snap guides;
- A separate mobile editor to adjust layouts for phones;
- Animations, parallax scrolling and hover interactions;
- Autosave and version history — roll back mistakes anytime.
2. Template Library
Over 900 designer-made templates organized by industry and style, all deeply customizable. Important: you can't switch templates after publishing — you'd have to rebuild — so preview several before committing. See our template guide.
3. AI Website Builder
Don't want to design from scratch? Answer a few questions about your business and style, and Wix's AI generates a complete draft with copy, images and layout — then refine it in the editor. It's the fastest way for beginners to get started.
4. App Market
Like an app store for your site: 300+ official and third-party apps for live chat, bookings, forms, popups, multilingual support, email marketing and more. Many include free tiers.
5. Blog
A full blogging system: categories and tags, scheduled publishing, comment moderation, RSS and author roles — solid enough for content marketing when paired with the SEO tools. See the Wix blog guide.
6. Bookings & Events
Ideal for service businesses (salons, fitness, consulting, classes): clients pick a time slot, pay online and get automatic reminders, all synced to your calendar.
7. Marketing Tools
- Email marketing: built-in editor with automation flows;
- Social tools: design posts and publish across platforms;
- SEO Wiz: a guided checklist for indexing (see the SEO guide);
- Analytics: traffic, conversion and sales reports.
8. Infrastructure
Wix is fully hosted: servers, CDN, SSL certificates, automatic backups and security are all included. Paid plans include a free domain for one year and support custom domain connection.