Wix uses a "free plan + premium subscriptions" model. The free plan works forever with limits; serious sites should upgrade. Here's how the plans compare (check Wix's official page for live prices — discounts are frequent).
| Plan | Best For | Key Features |
|---|---|---|
| Free | Testing the waters | Wix subdomain, Wix ads on pages, 500MB storage |
| Light | Personal sites | Custom domain, no ads, 2GB storage, no eCommerce |
| Core | Small stores & services | Accept payments, basic eCommerce, 50GB storage, basic marketing |
| Business | Growing stores | Full eCommerce, multi-currency, automated tax, 100GB storage |
| Business Elite | Scaling businesses | Priority support, advanced reports, unlimited storage, dev tools |
Is the Free Plan Enough?
For learning the editor or a temporary page — yes. But for anything public-facing, two dealbreakers apply: your URL is xxx.wixsite.com and a Wix banner sits on every page. Most serious sites need at least the Light plan.
Which Plan Should You Pick?
- Portfolio / brochure site: Light is enough — the point is your own domain and no ads.
- Need to accept payments: Core is the minimum for checkout and basic store features.
- Serious about eCommerce: go Business — multi-currency and automated tax pay off as orders grow.
- On a budget: Wix runs ~50% first-year discounts regularly. Pay annually, not monthly — the savings are significant.
Hidden Costs to Know
- The free domain covers year one only; renewals run about $15-20/year;
- Some App Market apps carry separate subscriptions;
- Business email (Google Workspace) costs extra;
- Plans are per-site — multiple websites need multiple subscriptions.
Refund Policy
Wix offers a 14-day money-back guarantee on first-time plan purchases. Cancel from your dashboard for a full refund — trying it is essentially risk-free.